Businesses that can identify who will buy from them, what they will buy, and in what quantity hold an edge over others. They can identify their potential customers beforehand and target most of their marketing energy on them. It’s no irony that such businesses often end up generating more sales revenue, higher profits, and increased returns.
The entire process of identifying prospective customers out of general visitors is known as lead generation. It has been in use since the time people started transacting with each other.
However, today technology, automation, and especially AI (Artificial Intelligence) have changed the way leads are generated. Thus, in the era of the digital revolution, marketing strategies need to be smarter, result-driven, and more precise to be effective.
Digital Lead-generation Strategies For Your Business
In this context, a good lead-generation strategy facilitates:
- Pumping up your sales funnel
- Building a robust and active email list
- Identifying quality prospects to focus on
- Creating a personalized marketing strategy for your customers.
Here, we will talk about seven highly effective lead-generation strategies using digital marketing that can help businesses gain several prospects and potential customers.
1. Optimize Digital Lead Generators – Magnets and Forms
Whenever a customer visits a website, more often than not, they are greeted with a form. These forms are known as opt-in forms. The forms could be for subscriptions to newsletters, a form to submit a proposal, etc. Similarly, an identical form pops up whenever a visitor exits a web page. These are known as opt-out forms or exit forms.
The visitor needs to give some basic information in the form in place of which they will receive something of value. Most businesses offer newsletters, discounts, special offers, or lead magnets such as free downloadable PDFs or reports sent directly to the email addresses of the visitors.
Take, for instance, email collection forms. It generates the highest conversion rate (15%). However, optimizing these lead generators is a must. In this context, optimizing may include a few crucial steps.
The form fields should not require too many details (especially, sensitive information) to be filled by the visitors. Further, the offers (discounts, newsletters, or lead magnets) must be enticing and attractive enough for the visitors. Also, they should be able to solve some problems of the visitors. It gives them the confidence to share genuine details, which we can use to target our marketing communications.
2. High-quality Content Marketing
Content drives visitors! Whether for entertainment or information, content consumption is increasing every day. Thus, your website should contain high-quality content that resonates with the current trend.
Your business content could include informative and educative blogs, articles, how-to videos, marketing communication videos, graphic images, etc. Further, this high-quality, value-driven content should be distributed and readily available on various vital platforms, including social media.
Therefore, an effective content marketing strategy should be built to attract, engage, and convert potential buyers.
3. Optimize Your SEO Strategy
Whenever someone faces any problem, they will search for it on the internet. Therefore, if your product or service has the potential to solve a problem, more information about it must reach the customers whenever they search for the issue. Effective implementation of SEO best practices can achieve this goal.
When people find what they are looking for, and if it is you, nothing like it. Moreover, this increases your organic traffic, which is a good lead-generation source in the long run.
4. Writing Better Ads (Pay-Per-Click)
Creating high-value content, optimizing it with SEO best practices, and distributing it through the best channels leads to a great deal of awareness among visitors and high organic traffic, which are good in the long run. However, when you are targeting to generate high-value precision leads, you must leverage paid advertising, otherwise known as Pay-Per-Click (PPC).
A study by Google revealed that businesses gain a 200% return on Google Ad spends.
Merely writing an advertisement copy won’t generate the clicks or leads you are looking for. Your advertisements must be smart, crisp, and sharp enough to attract, allure, and prompt the users to click on them.
More importantly, the users must be convinced that the solution to their problem lies with you. And, when they come with that belief, you have won a potential customer for your business.
5. Remarket
This is a crucial strategy to reactivate your existing leads. You can retarget your existing customers, or leads and send them new, better, fresh marketing messages.
Sometimes, all it takes is a gentle reminder or a simple greeting to bring back your lost contacts.
6. Use Live Chat
With automation at its disposal, technology has led people to better avenues of communication. You should implement AI automated chatbots in your website to interact with your visitors.
Customers get a personalized experience 24/7, and you get to collect important lead information such as names, addresses, contact information, etc.
Through superbly abled Natural Language Processing (NLP), it can handle approximately 60 to 80 percent of the queries, freeing repetitive manual human workload. Most importantly, they can improve lead generation by up to 40%, increasing sales by approximately 70%.
7. Use AI To Your Advantage
A study by PWC reveals that AI or Artificial Intelligence could contribute USD 15.7 Trillion by 2030, boosting the local economies by 26%.
AI can augment human endeavor in running a successful enterprise. Be it a complex automobile manufacturing process, or precision agricultural farming, it can help humans achieve the best of their potential.
Learn more about how venturing with AI can lift human potential in the video below:
Unlocking the Future: AI for Human Collaboration ???????? | Artificial Intelligence – B3NET Inc.
When it comes to lead generation, using AI can automate the processes – from data capturing, collection, and analysis to precise lead scoring, qualification, and nurturing. By giving a holistic view of the prospect’s behavioral pattern, it provides a better predictive analysis.
AI can segment customers and group them into highly targetable audiences while also analyzing the patterns in their communication for personalized messages and hidden opportunities.
Their precision lead qualification enables businesses to save resources through better targeting and more personalized engagements. It leads to cost reduction, improved conversions, increased revenues, and high ROI.
Embracing Technology To Generate Leads
The changing dynamics of business analytics have necessitated enterprises to adopt technology and automation for better lead generation. New ways to tap potential customers are being implemented every day through state-of-the-art digital marketing strategies.
The question is: are you augmenting the potential of your business with the next generation of technology and AI?