After experiencing the whirlwind of marketing approaches in 2023, where personalization and informational content took center stage, all our eyes are on the upcoming digital marketing trends, right?
You probably have remembered your marketing strategies that have worked best and which have not worked throughout the year. However, the next year, your well-performed strategies might not be as effective as they have been in this year.
The trends in digital marketing rapidly change depending on the advancement of technology, the evolution of search engine algorithms, and consumers’ interaction preferences. This is the primary reason you must keep a tab on the latest and upcoming marketing trends to maintain your strong online presence.
As we’re standing on the cusp of next year, without any delay, let’s dive into the realm of the 2024 digital marketing landscape.
Artificial Inteligence (AI)
At present, Artificial Intelligence (AI) is one of the most common terms that we hear around us. There aren’t many people who are unfamiliar with the term ‘AI’ or ‘Artificial Intelligence’
AI already has a massive impact on digital marketing and can help marketers achieve more in less time in the future. However, every masterpiece has its limitations, and AI is no exception. Many professionals, especially content developers, thought AI could replace their positions with its advanced technological power. In reality, AI can help them do better but cannot perform the whole job for them.
With the help of artificial intelligence, you can increase the speed of your online marketing efforts. You just need to understand the limitations of AI and how to utilize it properly.
For instance, AI may not perform a task the way humans do, but it can effectively help you in:
- Content generation
- Audience segmentation
- Best online marketing practices
- Customers engagement with automated responses
- Frequently asked questions
An AI-powered chatbot can effectively deliver personalized experiences to customers and clients. It can immediately respond to customers’ queries and anticipate their needs. Also, a chatbot can guide customers through making a purchase decision, a payment, and checking their balance.
One can verify the impact of AI by just going through the astounding facts below:
- According to Juniper Research, chatbots can save consumers and businesses over 2.5 billion hours of customer service by 2023.
- 64% of businesses believe chatbots can provide better customer support than regular customer service.
Looking at the trend and its trajectory, we can only expect these numbers to grow further in 2024.
Interactive Marketing
Why is interactive marketing important?
It is because interactive marketing communication gives audiences a reason to stop, ponder, and engage in your business. Let’s see a few instances of how you should perform interactive marketing for your business.
- Interactive videos: These videos are created in a conversational, measurable, and actionable way. You can include video quizzes, branching videos, calendar booking, space tours, and more in your interactive video marketing campaigns.
- Quizzes and polls: People love being heard and understood and this is why quizzes and polls receive so many responses. It’s an excellent way to get the audience’s contact information.
- Personalized emails: Targeting your audience and sending them personalized messages with their name on those emails works very effectively.
- Content repurpose: Repurposing content and creating blogs, infographics, newsletters, and short tweets will make you appear to a large audience and boost your engagement.
Consider focusing on these interactive approaches and make your marketing campaigns more effective and attractive.
Targeted Marketing
So, how well do you know your customers? The question arises since the success of your marketing campaigns depends on how well you understand them.
You probably collect lots of data from every interaction with your customers and audiences, right? If not, you must start doing it since this is something to focus on for the upcoming digital marketing practices.
This data helps you get valuable insights related to customers’ preferences and behavior patterns, and create accurate buyer personas so that you can run personalized campaigns.
Creating unique, targeted, and personalized content will make your brand stand out from the competitors. For instance, you can observe the ‘Share A Coke’ campaign of Coca-Cola. Replacing the Coca-Cola brand name with some of the most common teen names was an excellent idea to connect teens more with the brand. It resulted in a higher conversion rate and sales for Coca-Cola.
Targeting specific audiences and tailoring communication, especially for them, is a powerful marketing strategy. For instance, if you find your customers like to watch movies, you can try including content or design relating to the latest movies in your personalized email campaigns.
Social Media as a Search Engine
Did you know?
- 67% of TikTok users use the app for brand discovery or to find new places to shop.
- 88% of users trust online reviews and recommendations on social media to choose a restaurant.
Gone are the days when we used to write on each other’s Facebook wall. At present, various short videos, commercial or eCommerce ads, and videos from influencers that appear on our newsfeed draw our attention more. Therefore, you should learn how to utilize social media as a search engine to capitalize on it.
Take The Next Big Leap in Digital Marketing in 2024
As we are moving to the next calendar year, being aware of tomorrow’s online marketing trends is important to stay competitive in this digital landscape. Start planning to implement the above-mentioned digital marketing trends to hit your marketing goals in 2024. In case you need an expert’s help, feel free to book a call with us.