Central Texas Revenue Advisory

Fractional CRO & Revenue Growth Advisor for Austin, Round Rock, Cedar Park and Georgetown

Senior revenue leadership for founder-led and mid-market companies in Central Texas — without the cost of a full-time executive hire.

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Austin Round Rock Cedar Park Georgetown
Who this is for

Revenue growth should not depend entirely on the founder.

Most founder-led companies in the Austin area hit the same wall: revenue depends on the founder, the CRM is a graveyard, follow-up is inconsistent, and nobody owns the number except the owner.

I work as a fractional revenue executive with companies in Austin, Round Rock, Cedar Park, Georgetown, and greater Williamson and Travis County that are:

  • Founder-led, typically $2M–$50M in revenue, where sales still runs through the owner
  • Leaking revenue through slow follow-up, poor handoffs, and disconnected systems
  • Outgrowing their sales process but not ready for a $300K+ full-time CRO
  • Adopting AI and automation and want it done practically, not as a science project
What I do

Senior revenue leadership focused on execution, accountability, and measurable outcomes.

Practical support for the systems, people, and processes that drive predictable revenue.

01

Revenue Operations & Sales Effectiveness

Diagnose where revenue leaks — lead response, pipeline hygiene, pricing, follow-up — and build the process, accountability, and reporting to stop it.

02

CRM & Sales Systems Modernization

Turn your CRM — Salesforce, HubSpot, GoHighLevel, or custom — from a data graveyard into the operating system for your revenue team.

03

Founder-Led Sales Transition

Move sales off the founder’s plate: playbooks, hiring support, compensation design, and management cadence so the business can grow past you.

04

Practical AI Adoption

Implement AI where it measurably improves revenue operations — lead handling, follow-up, and reporting — layered onto your existing systems with no unnecessary rip-and-replace.

How we work together

Flexible engagement models based on the level of leadership and execution your company needs.

01

Advisory Retainer

Monthly strategic advisory for CEOs and founders. Fixed monthly fee and a defined operating cadence.

  • Executive decision support
  • Revenue strategy and accountability
  • Regular leadership sessions
Most comprehensive
02

Fractional CRO Engagement

Part-time revenue leadership with ownership of the number, the team, and the operating process.

  • Pipeline and forecast ownership
  • Sales team leadership
  • CRM, process, and reporting oversight
03

Defined-Scope Project

Revenue leak diagnostic, CRM modernization, or sales process build with a clear start, scope, and finish.

  • Defined deliverables
  • Clear timeline and ownership
  • Implementation-ready roadmap

Every engagement starts with a short discovery conversation. If I’m not the right fit, I’ll tell you in the first call.

Central Texas Local revenue advisory coverage
Central Texas focus

Why Austin, Round Rock, Georgetown & Cedar Park

I’ve spent 25+ years building and running revenue operations — including founding B3NET Inc. in 1999 and operating U.S.–offshore delivery teams ever since.

My advisory work is now focused on the Austin and Round Rock market, where I’m in the area monthly working with local business leaders.

Williamson County Travis County
Background

Enterprise experience combined with hands-on entrepreneurial execution.

Sudeep Banerjee began his career with The Times Group and held leadership roles with J. Walter Thompson, Grey Advertising, Saatchi & Saatchi, and Kenlor Industries before founding B3NET Inc. in 1999.

Over 25+ years he has advised organizations across healthcare, engineering, SaaS, manufacturing, and mid-market industries on revenue operations, CRM and sales process optimization, and practical AI adoption.

Healthcare Engineering SaaS Manufacturing Mid-market
Frequently asked questions

Fractional CRO advisory for Central Texas companies

What does a fractional CRO cost compared to a full-time hire?

A full-time CRO in the Austin market typically costs $250K–$400K+ with equity and benefits. A fractional engagement provides senior revenue leadership at a fraction of that, scaled to the days per month your business actually needs.

What size company is a fit?

Typically founder-led companies from roughly $2M to $50M in revenue. If sales still runs through the owner and growth has plateaued, that’s usually the right profile.

Do you work on-site in Austin and Round Rock?

Yes. I work with Central Texas clients through a mix of on-site sessions in the Austin and Round Rock area and remote cadence between visits.

How is this different from hiring a sales consultant?

Consultants deliver recommendations. A fractional executive takes ownership — of the process, the team’s accountability, and the revenue number — and stays through execution.

Can you also execute — marketing, CRM builds, automation?

Yes. Where hands-on execution is needed, work is delivered through B3NET Inc., my agency with 25+ years of delivery capability, under my direct oversight.

Start with a conversation

Ready to find out where your revenue is leaking?

Book a 30-minute discovery call to discuss your revenue systems, sales process, CRM, and growth priorities.

Book a Discovery Call