They say that content is king, carrying a business successfully to the top. Businesses that rely on digital marketing campaigns realize the power of creating content.
Content marketing basically focuses on promoting a brand by creating and publishing content about it. At present, around 67% of businesses use this marketing strategy for inbound lead generation. Google also prioritizes high-quality content to provide its users with better results.
It is a very practical and effective marketing strategy to bring customers’ attention to your brand. If you find any difficulties in creating productive content, experienced digital marketing professionals are there to help you. However, before anything else, you must know how content marketing can take your business to the next level.
How Businesses Can Benefit From Content Marketing
Here are 13 points that explain how you can achieve success by publishing content nowadays.
1. Ranks Higher On Search Engine
SEO has become the soul of content marketing, and every successful business adores it. When you create content that is informative and helpful to the readers you can find your blog ranking in the Search Engine Results Page (SERP).
2. Enhances Your Brand Visibility
Grabbing people’s attention toward your brand is not an easy job. However, you can possibly do it by creating informative and easy-to-understand content.
Several studies show content marketing is a great strategy to bring your potential customers to your website. It increases brand awareness and takes it to a huge number of people on different digital platforms.
3. Expands Your Brand Credibility
Your content explains the benefits of experiencing your product or service to the readers. If you can create high-quality and informative content that ranks top in search engines, you can get millions of impressions on it.
There are also chances of getting clicks on your content which leads users to your websites. This is how you can work on continuously increasing your traffic.
4. Drives More Sale
Content marketing helps your business establish authority in your industry because informative content builds trust and creates customer confidence.
Once the trust factor is established, your customers will understand how your brand can provide the ideal solution to their problems.
Remember that your content assures people that you’re a master in your field. Thus, content marketing brings your potential consumers one step closer to making a purchase.
5. Builds a Relationship with Your Audience
Continuously posting evergreen content, develops value and trust among your readers. It helps you build a relationship with your online audiences who enjoy reading your content.
You can identify different buyer personas and write articles accordingly. You can specify your customers’ personas by checking Google Analytics.
6. Convinces the Customers
Suppose you’re selling expensive organic mattresses. How will you convince someone who has already decided on the budget to spend while buying a mattress?
Marketing communication through strategic content delivery enables a lively interaction with the customers during their buying journey. Through your content, you can explain the benefits of sleeping on a high-quality organic mattress which may change their mind about their mattress choice.
7. Enhances Your Brand Credibility
A study involving 1057 U.S. residents shows that 65.7% trust what they read on Google. It signifies how consumers value the authenticity of a brand if it features on a Google search.
Therefore, when users find your content from a Google search and find it beneficial, their trust is deepened in your brand. It builds credibility for your brand.
8. Boosts Your Followers on Social Media
When customers find your content valuable and informative, they keep following you on several social media platforms. They want to stay up to date on your future posts or content to read and get inspired from you.
Whenever they like the content of your page, they may share it with their friends and acquaintances. Thus, through engaging content, your social media followers can increase.
9. Scales Retargeting Your Audience
Content marketing helps businesses, mainly e-commerce companies, retarget their customers.
For example, if someone is reading your article about a mattress buying guide, they must be willing to purchase their mattress.
Setting up some display ads about your top mattresses can remind them of the value of those products. It may influence them to make the purchase.
10. A Marketing Way with Less Interruption
Around 40% of users use ad blockers since they do not want interruptions between a watch. This signifies the need to respect the consumer’s privacy and preferred mode of communication.
Promoting your brand through content marketing can be less intruding to the consumers and more effective than conventional marketing commercials.
11. You Can Start with a Low Budget
Conventional marketing strategies such as creating advertising commercials for television, radio, or print media advertising in newspapers and magazines require massive budgets. Further, any conventional marketing campaign’s return on investment or ROI is difficult to track as the campaigns are in progress. It can only be tracked once the campaigns come to an end.
Contrary to this, digital content marketing requires a minimal budget. Moreover, if one has excellent creative writing skills, one can start making strategic marketing content right from the beginning. Therefore, content marketers can reach a large population and promote the brands digitally without much financial investment.
12. Beneficial for Your Customer Service Team
Customer service professionals often get annoyed by explaining and answering the same queries to their clients.
You can write a series of blog posts answering frequently asked questions. Whenever your customer service team receives any query, they can share the content link with the customers.
Content marketing also makes life easier for your sales team members. You can make time to write blogs answering the common queries the team receives. The sales professionals can also include additional points to enhance the quality of your content.
13. You Can Measure Productivity
You need to measure the efficiency of every marketing campaign because it is important for your business growth. You can use Google Analytics to take note of the reach of your articles. Via this you would be able to track the parameters, such as page visits, traffic to the website, leads, number of sales etc.
The Bottom Line
Nowadays, people are preferring content that answers their queries more than traditional TV commercials. Reading content also helps them better understand a subject.
In this era, quality content is ruling over the internet. As an entrepreneur, you must take advantage of this economical and profitable marketing strategy.
The above-mentioned points explain how content marketing is essential to grow a business today. Your competitors may have already embraced this marketing strategy to carry their businesses to the next level. What are you waiting for?